Why Small Businesses Crash and Burn Online The internet is the perfect platform for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines. Either they don't have an online marketing strategy or the one they're using is inadequate, and therefore unsuccessful. So why are some smaller companies not taking full advantage of this potent and indispensable marketing tool? Small business owners often think they can't afford an effective marketing plan. What if small businesses aren't on a small budget? And even if they find an affordable provider, how can they understand what they're getting for the money? Many internet services companies are geared towards a larger clientele and can charge a heavy amount per month. That’s out of reach for the small