Why Small Businesses Crash and Burn Online
The internet is the perfect platform for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines. Either they don't have an online marketing strategy or the one they're using is inadequate, and therefore unsuccessful. So why are some smaller companies not taking full advantage of this potent and indispensable marketing tool?
Small business owners often think they can't afford an effective marketing plan.
What if small businesses aren't on a small budget? And even if they find an affordable provider, how can they understand what they're getting for the money? Many internet services companies are geared towards a larger clientele and can charge a heavy amount per month. That’s out of reach for the small companies. Even lower-priced marketing companies come in at wildly different price points for seemingly similar services. It's often hard to separate the intangible value of “Our company will craft a content strategy for you” from the more tangible “Our company will implement a content strategy for you.”
As Shelton puts it, “It's like dreaming of going to the moon. You can make a plan, but if you don't build a rocket, you aren't going to get there. Make sure what you’re paying for includes the rocket”.
Look for a marketing company that offers you a detailed, comprehensive plan covering all the bases. Content strategy is useless without aggressive implementation. Ask a lot of questions to be sure that you know what real value you're getting for your investment.
Ways for locating the Best Digital Marketing Agency
It's a brave new world of marketing. People don't pull out the yellow pages and check for the quarter-page ads anymore, and they haven't for a long time. Instead, they research companies online and can learn everything -sometimes more than you want them to know. An effective marketing company will produce and promote great content, tell you what to expect in plain language, explain the metrics so you that can see the results, and take the time to understand your company, your products, and your customers.
On the internet, your small company can appear just as professional and attractive as the much bigger players in your industry. If you have been sitting this one out, you’ve waited too long. It’s time to jump in with both feet.