Skip to main content

Digital Marketing

What actually is Digital Marketing?

This post will help you understand the insights of Digital Marketing

What is Digital Marketing?

Digital Marketing is an integral part of the overall marketing strategies of any business. It basically covers the advertisement of products/services/business/brand via digital channels. The digital channels could be of any type like websites, search engines, social media, emails, SMS, and MMS. In case if you're using all these digital channels for the marketing, make sure to have all the statistics & workflow of your campaigns via marketing automation.

What are the types of digital marketing?

Well, there are 6 core digital marketing types:
  1. Search Engine Optimization (SEO): Search Engine Optimization is nothing but a long-term process of improving your website rankings on search engine results pages (SERPs), which in turn has a wide range of tactics & strategies to implement. Although there is no specific method or a  specific formula with which an SEO expert can boost your website's ranking, but when the SEO expert utilizes the tactics & strategies in such a way that all SEO parameters result better, your website will surely be ranked better than earlier rankings. And if these tactics & strategies are continuously implemented over a period of time, you can expect your website to appear on the top of SERPs.
  2. Social Media Optimization (SMO): Social Media Optimization is a process of improving brand/business awareness among the social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and blogs. It also includes Social Bookmarking sites like StumbleUpon, Digg, Slashdot, Dijgo, Delicious & Tumblr. Here the tactics & strategies are different than SEO. SMO includes brand monitoring, media management, social media profile, campaigns, contests, quizzes, puzzles, promotions, and reputation management.
  3. Email Marketing: Email marketing plays a crucial role in overall sales conversion as most of the professionals prefer email as a better source of communication. In email marketing, templates are prepared and these templates are shooted to a mass number of people. With which, even if a small percentage of sales conversion is done, ROI becomes much higher than other sources of digital marketing.
  4. SMS Marketing: SMS marketing is similar to email marketing in the sense that in SMS marketing also, templates are prepared and shot to a mass number of people. A person checks his/her inbox 10-15 times a day on an average. So, it becomes beneficial in every aspect to utilize SMS marketing as a marketing tool to reach out a maximum number of people.
  5. Content Marketing: Content marketing a marketing tool which gives an extra edge as compared to your competitors and boosts your brand/business reputation and website authority faster than you can imagine. Content marketing includes the development of high-quality content for the promotions and results in building communities by increasing engagement with customers and within the business itself. 
  6. Paid Advertising or Pay Per Click (PPC): With Pay Per Click (PPC) service, your website will appear on the top of search engine results pages (SERPs) as an advertisement. You will be charged only when a user clicks on your website's URL irrespective of whether he/she becomes your customer or not. Pay Per Click service is usually preferred by the already established brands and the businesses with new exciting products. 

What we offer?

Boolment is at the acme of Digital Marketing world which takes your business to a whole new level of popularity. With our premium services and out-of-the-box results in digital marketing, we've satisfied all of our clients with best of their compliments and became one of the biggest digital marketing service provider in Delhi/NCR.


  1. Digital Marketing will be provide to best service for this site

  2. wow great Article, the details you have provided are much clear, easy to understand, if you post some more Article, it will be very much useful for me.
    digital marketing courses in chennai

  3. This comment has been removed by the author.

  4. Hi, SEM is one of the good practices nowadays people use due to the online presence of customers. However, But as one of the best PPC services in Hyderabad provider I think SEM should be done properly due to the frequent changes in competitors position.

  5. It's really an informative tips to do advanced SEO for my website..
    SEO Training in Chennai | SEO Training | SEO Course in Chennai

  6. This post is good.It's useful for me.It's easy to understand.Thanks for sharing the important information about digital marketing.
    Java Training in Chennai | Java course in Chennai |Java Training Institute in Chennai | Best Java Training Institute in Chennai | Java Classes in Chennai

  7. Wow Nice !! Digital Marketing is Near future.
    Bulk SMS Service

  8. This post is good.It's useful for me.It's easy to understand.Thanks for sharing the important information about SEO.
    SEO Training in Chennai
    SEO Training
    SEO Training Chennai
    SEO Training Course
    Best SEO Training in Chennai

  9. This post is much helpful for us. This is really very massive value to all the readers and it will be the only reason for the post to get popular with great authority.
    Software Testing Training in Chennai
    Software Testing Courses in Chennai
    Software Training Institutes in Chennai
    Selenium Training
    Selenium Course in Chennai
    Selenium Training Institute in Chennai

  10. Join the best Seo Training Course/Institute/Center in Delhi, Noida and Gurgaon with 100% Real Project. Seo/Smo/PPC/Google adwords by Certified Trainer. Call Now & Get free Demo Classes here-+91-9311002620.
    Seo Training Course in Delhi

  11. This post is good.It's useful for me.It's easy to understand.
    Digital marketing in course in Nagpur

  12. Know about the institutes related to aws training in hyderabad with best faculty and infrastructure.

  13. This information is excellent .It's effective for me .it is very clear to understand .Thanks for discussing the information and facts about SEO.keep Posting
    Digital Marketing Course in Nagpur
    Web Development Course in Nagpur

  14. Your customers are waiting to message you. Actually they probably already are! Start sending and receiving text messages by using landline texting service. If you don't have a landline texting service you should take it now.

  15. Good post... Digital marketing is the best way of marketing your brand or product or business.
    best digital marketing company in chennai, best SEO company in chennai, digital Marketing Agency in Chennai

  16. your blog is knowledgeable if you want to visit our Social bookmarking sitethen you can visit our site.

  17. I wish to show thanks to you just for bailing me out of this particular trouble.As a result of checking through the net and meeting techniques that were not productive, I thought my life was done.Angularjs Training in Chennai
    Java Training in Chennai
    Bigdata Hadoop Training in Chennai
    SAS Training in Chennai
    Python Training in Chennai
    Software Testing Training in Chennai

  18. I ‘d mention that most of us visitors are endowed to exist in a fabulous place with very many wonderful individuals with very helpful things.
    Digital Marketing Training in Chennai

  19. I ‘d mention that most of us visitors are endowed to exist in a fabulous place with very many wonderful individuals with very helpful things.
    Digital Marketing Training in Chennai

  20. I have to voice my passion for your kindness giving support to those people that should have guidance on this important matter.
    Best Digital Marketing Training in Chennai

  21. I ‘d mention that most of us visitors are endowed to exist in a fabulous place with very many wonderful individuals with very helpful things.

  22. This comment has been removed by the author.

  23. Digital marketing is very important for all the business to go for the successful path.If you are searching for best digital marketing agency in chennai to increasing your business sales.we offer more services likeSEO agency in Chennai

  24. The optimization of websites are crucial for ranking and to drive traffic.
    SEO (Search Engine Optimization) is very much important for greater reach from diverse locations around the world.
    The regular process of SEO results in organic growth of the businesses either small or big.So, this is where we come in handy as we are a good SEO company in chennai.We provide latest SEO services with the latest technologies.

  25. Daily Image Funda is one of the best image provider, We provide all the images like Good Morning, Good Night and many more

    Visit the website for more info:

    Happy Birthday Images


Post a Comment

Popular posts from this blog

Changing the Time Zone on Amazon Linux Ec2 Instance

Amazon Linux instances are set to the UTC (Coordinated Universal Time) time zone by default, but you may wish to change the time on an instance to the local time or to another time zone in your network. Important These procedures are intended for use with Amazon Linux. For more information about other distributions, see their specific documentation. To change the time zone on an instance Identify the time zone to use on the instance. The  /usr/share/zoneinfo  directory contains a hierarchy of time zone data files. Browse the directory structure at that location to find a file for your time zone. [ec2-user ~]$ ls /usr/share/zoneinfo Africa Chile GB Indian Mideast posixrules US America CST6CDT GB-Eire Iran MST PRC UTC Antarctica Cuba GMT MST7MDT PST8PDT WET Arctic EET GMT0 Israel Navajo right W-SU ... Some of the entries at this location are directo

How do I change the time zone of my Amazon RDS database instance?

As we know bydefault time in the format of UTC in mysql.We can set local time zone to our AWS RDS Instance for our application. or any other time zone prefared Cloud Based Website Hosting Service Provider Steps 1: Go to Services and Select RDS Now to change time zone we have to change "Parameter Group" in left side that is associated with DB instance first we can check default Parameter Group for our instance is Parameter group default.mysql5.7  ( in-sync ) like this. So we have to change the time zone in this Parameter Group.  now open that parameter group (default.mysql5.7)  and click on edit parameter. then search for time_zone (because we want to change it.) then we have to change time_zone only by default it is engine-default (that is utc)  we have to select Asia/Calcutta.  More information we can ref.