Skip to main content

Digital Marketing

What actually is Digital Marketing?

This post will help you understand the insights of Digital Marketing

What is Digital Marketing?

Digital Marketing is an integral part of the overall marketing strategies of any business. It basically covers the advertisement of products/services/business/brand via digital channels. The digital channels could be of any type like websites, search engines, social media, emails, SMS, and MMS. In case if you're using all these digital channels for the marketing, make sure to have all the statistics & workflow of your campaigns via marketing automation.

What are the types of digital marketing?

Well, there are 6 core digital marketing types:
  1. Search Engine Optimization (SEO): Search Engine Optimization is nothing but a long-term process of improving your website rankings on search engine results pages (SERPs), which in turn has a wide range of tactics & strategies to implement. Although there is no specific method or a  specific formula with which an SEO expert can boost your website's ranking, but when the SEO expert utilizes the tactics & strategies in such a way that all SEO parameters result better, your website will surely be ranked better than earlier rankings. And if these tactics & strategies are continuously implemented over a period of time, you can expect your website to appear on the top of SERPs.
  2. Social Media Optimization (SMO): Social Media Optimization is a process of improving brand/business awareness among the social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and blogs. It also includes Social Bookmarking sites like StumbleUpon, Digg, Slashdot, Dijgo, Delicious & Tumblr. Here the tactics & strategies are different than SEO. SMO includes brand monitoring, media management, social media profile, campaigns, contests, quizzes, puzzles, promotions, and reputation management.
  3. Email Marketing: Email marketing plays a crucial role in overall sales conversion as most of the professionals prefer email as a better source of communication. In email marketing, templates are prepared and these templates are shooted to a mass number of people. With which, even if a small percentage of sales conversion is done, ROI becomes much higher than other sources of digital marketing.
  4. SMS Marketing: SMS marketing is similar to email marketing in the sense that in SMS marketing also, templates are prepared and shot to a mass number of people. A person checks his/her inbox 10-15 times a day on an average. So, it becomes beneficial in every aspect to utilize SMS marketing as a marketing tool to reach out a maximum number of people.
  5. Content Marketing: Content marketing a marketing tool which gives an extra edge as compared to your competitors and boosts your brand/business reputation and website authority faster than you can imagine. Content marketing includes the development of high-quality content for the promotions and results in building communities by increasing engagement with customers and within the business itself. 
  6. Paid Advertising or Pay Per Click (PPC): With Pay Per Click (PPC) service, your website will appear on the top of search engine results pages (SERPs) as an advertisement. You will be charged only when a user clicks on your website's URL irrespective of whether he/she becomes your customer or not. Pay Per Click service is usually preferred by the already established brands and the businesses with new exciting products. 

What we offer?

Boolment is at the acme of Digital Marketing world which takes your business to a whole new level of popularity. With our premium services and out-of-the-box results in digital marketing, we've satisfied all of our clients with best of their compliments and became one of the biggest digital marketing service provider in Delhi/NCR.


  1. Digital Marketing will be provide to best service for this site

  2. Those guidelines additionally worked to become a good way to
    recognize that other people online have the identical fervor like mine to grasp great deal more around this condition.

    digital marketing training in chennai

    seo training in chennai


  3. Pretty blog, so many ideas in a single site, thanks for the informative article, keep updating more article.
    Software testing course in chennai

  4. School /College Management System is one of the amazing products of Vallesoft,
    constantly on the bring, for creating new software tools and enhancing the leverage of technology to improve human,
    business performances and organizational skills.

  5. wow great Article, the details you have provided are much clear, easy to understand, if you post some more Article, it will be very much useful for me.
    digital marketing courses in chennai

  6. This comment has been removed by the author.

  7. Hi, SEM is one of the good practices nowadays people use due to the online presence of customers. However, But as one of the best PPC services in Hyderabad provider I think SEM should be done properly due to the frequent changes in competitors position.

  8. It's really an informative tips to do advanced SEO for my website..
    SEO Training in Chennai | SEO Training | SEO Course in Chennai

  9. This post is good.It's useful for me.It's easy to understand.Thanks for sharing the important information about digital marketing.
    Java Training in Chennai | Java course in Chennai |Java Training Institute in Chennai | Best Java Training Institute in Chennai | Java Classes in Chennai

  10. Wow Nice !! Digital Marketing is Near future.
    Bulk SMS Service

  11. This post is good.It's useful for me.It's easy to understand.Thanks for sharing the important information about SEO.
    SEO Training in Chennai
    SEO Training
    SEO Training Chennai
    SEO Training Course
    Best SEO Training in Chennai

  12. This post is much helpful for us. This is really very massive value to all the readers and it will be the only reason for the post to get popular with great authority.
    Software Testing Training in Chennai
    Software Testing Courses in Chennai
    Software Training Institutes in Chennai
    Selenium Training
    Selenium Course in Chennai
    Selenium Training Institute in Chennai

  13. Join the best Seo Training Course/Institute/Center in Delhi, Noida and Gurgaon with 100% Real Project. Seo/Smo/PPC/Google adwords by Certified Trainer. Call Now & Get free Demo Classes here-+91-9311002620.
    Seo Training Course in Delhi

  14. This post is good.It's useful for me.It's easy to understand.
    Digital marketing in course in Nagpur

  15. Thanks for giving great kind of information. So useful and practical for me. Thanks for your excellent blog, nice work keep it up thanks for sharing the knowledge.
    interior designer company in noida

  16. Know about the institutes related to aws training in hyderabad with best faculty and infrastructure.

  17. nice work keep it up thanks for sharing the knowledge.Thanks for sharing this type of information, it is so useful.
    Epoxy Grout manufacturer in delhi

  18. Indoor LED Wall Lights in delhi
    Thanks for giving great kind of information. So useful and practical for me. Thanks for your excellent blog, nice work keep it up thanks for sharing the knowledge.

  19. This information is excellent .It's effective for me .it is very clear to understand .Thanks for discussing the information and facts about SEO.keep Posting
    Digital Marketing Course in Nagpur
    Web Development Course in Nagpur

  20. I feel happy about and learning more about this topic. keep sharing your information regularly for my future reference. This content creates new hope and inspiration within me. Thanks for sharing an article like this. the information which you have provided is better than another blog.
    IELTS Coaching in Dwarka mor


Post a Comment

Popular posts from this blog

Search Engine Optimization (SEO) Tricks

6 Key Search Engine Optimization (SEO) tricksStressed and frustrated with your Website's lower rankings on the Search Engines?The tricks and tactics listed below can tremendously change the entire scenario of your website's ranking and rating on Search Engine Results Pages (SERPs) and can take your website to a whole new level, with which increase in relevant traffic on the website is easily observable. The tricks discussed here needs to be implemented in the most desirable way possible. Paginate Your Content: The content on your website is the main facial asset with which you can either impress your audience if the content is paginated well, or you can confuse the hell out of them if the content is unpaginated. So, make sure to arrange everything in a well-ordered manner. Organize CSS For Spiders: Organizing CSS for spiders is a crucial factor that must be considered in order to let the Search Engines know what you are up to and what exactly are you trying…

Android & iOS Application Development For Dummies

App Development ProcessApp Development Process explained in the most simplified way This tutorial will guide all the beginners how an app is developed from scratch and will help in letting the beginners know how the process works.Phase-1 (Conceptualization): Even a concept or an idea starts with an approach to introduce something after acknowledging the inkling of amiss or what's missing in the existing market. Developing the aftermath ideas involves critical questioning and rational thinking towards the wire-framing stage. Phase-2 (Design): After analyzing the idea thoroughly and looking through all possible dimensions, comes the design part, where a feasible layout of the model is planned to move ahead for the further development processes. Phase-3 (Coding): Development process begins with designing a user-friendly UI. Prototypes of the model are prepared with the combined agreement of developers and designers to increase the efficiency and capitalization. The expedience checking r…

Digitization of Restaurant Chains

How Restaurant Businesses Are Transforming With Mobile Apps The Interaction Between Apps and Customers: Customers interact with mobile phones more often than we can imagine and this interaction can be efficiently utilized when it comes to ordering food, which in turn makes it hassle-free for the customers to order food. Just by looking at the online menu on their mobile phones, customers can effortlessly feed themselves with your service and at the same time, your sales graph can jump vertically upwards. While a customer easily gets all information regarding your restaurant, your restaurant gets famous at the same time. In that sense, mobile apps have restructured the way customers and restaurants interact with each other. Business Profits With Mobile Apps:Mobile apps for restaurants benefits them through multiple dimensions. From push notifications to personalized offers, the customer engagement becomes more thrifty with your catering. To explain it with an example, consider the restau…